The Problem
How well your startup identifies and articulates the problem it seeks to solve, and its significance in the target market.
What we ask in the session
- Is the problem painful, frequent and expensive enough that someone will pay to fix it?
- Who exactly has this problem? Can you describe one real customer?
- How are they solving it today, and why is that not good enough?
- Does the problem exist in the UK the same way it exists globally?
Reviewer's note
Founders often lead with the solution. Investors listen for the problem first — if it isn't sharp, nothing after it matters.
The other pillars
The Problem
We delve into how well your startup identifies and articulates the problem it seeks to solve, and its significance in the target market.
The Solution
Our experts assess the uniqueness, viability, and scalability of your proposed solution in addressing the problem.
The Market
We evaluate your understanding of the target market, market size, trends, and the competitive landscape.
The Team
A look at the competence, commitment, and chemistry of your team, and its ability to execute the business plan effectively.