Fundraising Insights
Raise for milestones, not for months
Investors ask what the money unlocks. "18 months of runway" is a cost; "reach 1,000 paying customers and a repeatable sales motion" is a milestone. Work backwards from the milestone to the amount.
The regional lens
UK investors reward founders who understand local distribution, regulation and payment habits. Show the UK plan and the global plan side by side — investors here want both.
Traction beats projections
A small, real number — waitlist conversions, pilot revenue, retention — is worth more than a five-year hockey stick. Put it early in the deck.
Know the 'no'
Most passes are silent. Ask investors directly what would change their mind, and bring those answers to your next session.