The Market
Your understanding of the target market, market size, trends, and the competitive landscape.
What we ask in the session
- Is the market sized bottom-up from real customers, or top-down from a report?
- Which trend makes this market bigger in three years than it is today?
- Who are the real competitors, including 'do nothing'?
- How does the go-to-market differ between the UK and global markets?
Reviewer's note
Investors discount TAM slides. They pay attention to founders who know their first 100 customers by name.
The other pillars
The Problem
We delve into how well your startup identifies and articulates the problem it seeks to solve, and its significance in the target market.
The Solution
Our experts assess the uniqueness, viability, and scalability of your proposed solution in addressing the problem.
The Market
We evaluate your understanding of the target market, market size, trends, and the competitive landscape.
The Team
A look at the competence, commitment, and chemistry of your team, and its ability to execute the business plan effectively.